Outfits from Day Birger et Mikkelsen
Even though Scandinavia is not historically mostly known for its fashion industry, it does have some great designer brands. The Scandinavian "mode" is often known to be a bit dark, playing classical conservative forms and asymmetric stylishness against eachother in a constant fight. Add a dash of romance, a rough, yet elegant edge, and you have the Danish brand Day Birger et Mikkelsen. I have been a big fan of the brand, which was founded by the Danish designers Keld Mikkelsen and Malene Birger in 1997, for several years, and I plan to be devoted for many more. Malene Birger left Day some years ago, and became a great competition to her former workplace, with her own very successful brand, By Malene Birger. The idea behind the Day brand was to create contemporary everyday glamour, which every woman would feel radiant wearing. Day is loved for their fantastic shirts, made in everything from the lightest silk to the most wonderfully heavy cotton which will last forever. Day is also often spotted on Scandinavian celebrities, and especially their romantic short dresses are often seen worn by the fashionistas of the north. The 2010 spring/summer collection from Day is a joy for every fashion loving girl, and I highly recommend to visit their website..If nothing else, use the elegant pictures as an inspiration, and get a sneak peek into the exciting Danish fashion scene. In the UK you can get Day at House of Fraser (last time I checked), in Norway you will encounter Day several places (check the retailer list at the Day website). However, I will recommend a little trip to my former employer, His & Hers boutique in Gjøvik, they usually have very good selection of the most beautiful shirts in the Day range. I can almost promise you that you will not be able to walk out of there empty handed.
No comments:
Post a Comment